Fly Fishing with Swiftlet
Like a lot of videos at Kammok, this one started out with a harebrained idea, no money, and a little bit of time to kill. I was working remotely outside of Yellowstone National Park, and most of my friends were occupied for the day. Rather than twiddling my thumbs in front of a computer screen, I decided to write a quick script and film this video. I had no intention of putting ad spend behind this video—it was just going to be another silly piece of entertaining content that our customers have fallen in love with us for. Six months later our agency got a hold of it, and the rest is history. Because of the ad spend, this video remains one of our most watched, generating hundreds of comments with polarized responses. After having our fun with the comment section, we decided to turn the whole experience into the email campaign shown below.
Watch the full video here.
