Crosswing: Kammok’s 10th Kickstarter Campaign
The Crosswing awning was Kammok’s tenth and highest funded Kickstarter campaign, reaching almost $400k. My role was to write all product and marketing copy, write and produce all video assets, and fill in some of our creative gaps with product photography.
Crosswing Kickstarter Video: Writer, Producer
Crosswing Kickstarter Page
Kickstarter campaigns require extensive product copy to explain new products to the Kickstarter audience. A Kickstarter audience has more patience for lengthy explanations and expects to have every question answered before they’ll back a campaign. This is the introductory copy from our original campaign page. To see the full page, click here.
Crosswing Product Page
Unlike a Kickstarter page, Crosswing’s DTC page on Kammok.com is focused on selling the product for the long haul with copy as quick and to the point as the awning itself.
“The only awning with a three-second deployment, so you spend less time setting up and more time enjoying the outdoors.”
“Deployed at lightning-fast speed, the Crosswing is a complete evolution in car awning shelters. With a quick pull, you can have immediate shade from the sun and protection from rain.”
“Never ask yourself if shelter is worth the set up. Whether you’re looking for five minutes of shade to unload your groceries or hours of shelter during an extended overlanding trip, Crosswing checks every box and more.”
